Evolution and technology in 3 business lines.
Consulting – Technological
The history of Advantys is the one about the evolution of a company that was born from a beverage logistics consultancy called Avanza and pivoted towards technology diversifying its offer in 3 different branches: Consultancy itself, Sage partner and distribution logistics software development.
When they came to eah!, they were very clear about they wanted to show themselves as a technology-oriented company, but without neglecting the values that are transmitted from the consulting line, which are the ones that have allowed the company to position itself.
Three in one
Advantys are three lines of business that converge in a common direction.
They come together and move in the same direction. Each of these sectors is represented by a pixel as the minimum expression of technology, which together make up an upward arrow.
Isotype’s versatility has allowed to lay the foundations to develop an ideal visual system to support various aspects of communication and company tools such as presentations, signage, apps, etc.
Imagotype has two versions that allow great adaptability to different media as required.
Apart from the full version, there is a reduced version that, far from detracting from the meaning of the brand, adds an extra concept, since A and A + are associated with excellence in different scales of certifications and qualifications.